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	<title>JAWS - Journalism  &#38; Women Symposium &#187; millennials</title>
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		<title>The Millennials Speak</title>
		<link>http://www.jaws.org/2011/09/25/the-millennials-speak/</link>
		<comments>http://www.jaws.org/2011/09/25/the-millennials-speak/#comments</comments>
		<pubDate>Sun, 25 Sep 2011 16:02:29 +0000</pubDate>
		<dc:creator>fish</dc:creator>
				<category><![CDATA[2011]]></category>
		<category><![CDATA[Breaking]]></category>
		<category><![CDATA[Camp 2011]]></category>
		<category><![CDATA[Recent/Events]]></category>
		<category><![CDATA[Aviva Gat]]></category>
		<category><![CDATA[Erica Phillips]]></category>
		<category><![CDATA[JAWS CAMP 2011]]></category>
		<category><![CDATA[JAWS2011]]></category>
		<category><![CDATA[Jessica Rettig]]></category>
		<category><![CDATA[Karen Cheung]]></category>
		<category><![CDATA[Lauren Whaley]]></category>
		<category><![CDATA[millennials]]></category>

		<guid isPermaLink="false">http://www.jaws.org/?p=588</guid>
		<description><![CDATA[By Sandra Fish Here&#8217;s a look at media and the millennials from several perspectives: Lauren Whaley went to school in...]]></description>
			<content:encoded><![CDATA[<p><em>By Sandra Fish</em></p>
<p style="text-align: center;"><a href="http://www.jaws.org/wp-content/uploads/2011/09/mill.jpg"><img class="aligncenter size-full wp-image-589" title="Milliennials" src="http://www.jaws.org/wp-content/uploads/2011/09/mill.jpg" alt="" width="596" height="265" /></a></p>
<p>Here&#8217;s a look at media and the millennials from several perspectives:</p>
<p><a href="http://www.laurenwhaley.com/home/" target="_blank">Lauren Whaley</a> went to school in Maine. She really liked the magazine Alpinist, so she emailed the editor once a week for three months until she got an internship there. She lived to Jackson, Wyo., worked for the local newspaper, then started a website covering local issues. She then attended the University of Southern California specialized journalism program and is now focused on audio, doing multimedia in California.</p>
<p>&#8220;There are lots of new models popping up. Which ones will be sustainable, we&#8217;ll see.&#8221;</p>
<p>She&#8217;d like a JAWS discussion about new models, technology and finding ways to interact with businesspeople.</p>
<p><a href="http://www.usnews.com/topics/author/jessica_rettig" target="_blank">Jessica Rettig</a>, a new JAWS board member from Washington, D.C., she&#8217;s a reporting for U.S. News &amp; World Report covering politics and policy. &#8220;You can be an entrepreneur at any age. That&#8217;s especially true of our generation. All the structures have been taken down.&#8221; She says her friend that are most fulfilled are working at tech startups. &#8220;We are graduating college at a time of recession.&#8221; She notes that she&#8217;d love to do international journalism, but the opportunity there appears to be freelancing.</p>
<p>This generation is getting news on their telephones, and may not even realize they&#8217;re consuming news.</p>
<p>How can JAWS help her: &#8220;There is sort of a lack of mentorship at work.&#8221; They could use more guidance, even with things like asking for raises.</p>
<p><a href="http://ericaephillips.wordpress.com/" target="_blank">Erica Phillips</a> has an economics degree. She networked with alumni who were journalists. &#8220;I just spent five years doing a lot of random things.&#8221; She  worked as a business consultant, immigration paralegal and music freelancing, then went to the one-year grad program at University of Southern California. Now she&#8217;s covering entertainment court cases for the Daily Journal in Los Angeles. She also writes music reviews during the evenings.</p>
<p>Phillips suggests there&#8217;s a need for media literacy resources for teachers of high school or middle school students. Even a phone app tailored toward youth would be good.</p>
<p>&#8220;We&#8217;ve grown up in a world of blogs, so we have this sensibility that we can self-publish&#8230; There&#8217;s a lot of people writing online. We just don&#8217;t have any money. We&#8217;re still working our day jobs where we&#8217;re working for old white men who pay to read what we write. There&#8217;s this disconnect with the older generation with the money going one way and our energy going the other way,&#8221; Phillips said.</p>
<p>She notes that advertising always has paid the bulk of the cost of journalism. If forced to pay for online subscriptions, they will.  But, she said: &#8220;Advertisers should just pay more for online advertisers.&#8221;</p>
<p><a href="http://twitter.com/#!/aviva4ever" target="_blank">Aviva Gat</a> didn&#8217;t necessarily  &#8220;All I knew was I really wanted to write.&#8221; She now covers bankruptcy cases for The Deal and does a weekly column. The bulk of their revenue comes from a subscription email product. &#8220;Our big revenue comes from emailing PDFs.&#8221;</p>
<p>Gat notes that Twitter offers plenty of headlines. &#8220;We&#8217;re getting information in all kind of different directions.&#8221;</p>
<p><a href="http://www.karencheung.com/" target="_blank">Karen Cheung</a> went to Boston University majoring in photojournalism. &#8220;When I left college, I had $7 in my bank account. My parents cut me off&#8230;. I cleaned houses, did odd jobs. I did some free work. One newspaper offered me $15 per published photo.&#8221; Eventually she got a gig with Review.com, whose CEO started the company at age 10 and was 21 when Cheung worked there. This led to her work in B2B (business-to-business) publications. She&#8217;s now at Fierce Healthcare in Washington, D.C.</p>
<p>&#8220;How do you monetize what you want to do and produce quality content?&#8221; Cheung asked. She noted that Fierce owns a variety of specialty publications that exist on advertising and events. They distribute information via email. She passes leads to their sales team about sources that might want to buy ads. &#8220;I want to get paid at the end of the week, so I know this is what we have to do.&#8221;</p>
<p>Cheung says her company often aggregates news, pulling stories and information from other sources, talking with hospital executives and giving a perspective for them. They do link back to the original stories.  &#8220;I kind of have mixed feelings about the aggregate news model.&#8221; And they&#8217;re also creating more original content to combine with the aggregation.</p>
<p>She asks if everyone in the room works for a man &#8211; there are under 20 people, no one works for a women (though some of us have in the past). On the pay equity, she says you need to research and ask for what you think you deserve.</p>
<p>A few views from the, shall we say, elders:</p>
<p>Judy Beck from the Scripps Foundation pointed out that this generation isn&#8217;t willing to pay for the news that&#8217;s being produced.</p>
<p>Said Lisa Carricaburu: &#8220;High quality news comes from somewhere. The best thing people your age can do is place value on real journalism.&#8221;</p>
<p>Gwenyth Doland says she subscribes &#8220;for the street cred, even though I read half of it online.&#8221;</p>
<p>From Beryl Adcock: &#8220;I get the Washington Post, my hometown newspaper, in print, because the Kindle version doesn&#8217;t have ads. It doesn&#8217;t have weather charts.&#8221;</p>
<p>Adcock noted that news organizations erred by giving away their content for free online from the get-go. Meanwhile, advertisers have different ways to reach their markets. &#8220;The advertiser-paid news model is broken.&#8221;</p>
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